Good Things Come to Those Who Bait

Why you should start fishing if you haven’t already:

My father raised me to be an avid angler. When I was growing up, he and I spent every moment we could muster out on the water. Maybe it’s my love of fishing or maybe it’s just the fishing pictures that I’ve hung in my office, but I’ve come to relate fishing to business.

Have you ever had those days out on the lake where everyone is catching fish after fish and some poor sap next to you hasn’t even felt a tug all day? Or maybe you’ve been that poor sap… Here’s one tip that may help: “When the mayflies are hatching, don’t be throwing worms.” Fish are programmed to look for what nature provides (like mayflies during a mayfly hatch), so be the one that gives them what they are looking for and you will make the catch.

Similarly, we at Five Star Painting have figured out that customers are not looking for exterior paint jobs during Christmas time, so we don’t waste our time and money marketing exterior painting in the winter. When is your mayfly hatch in your business or industry? If you don’t know then now is the time to start finding out. Just like fishing, there are plenty of resources to help you understand your business and its cycles so you can give your customers what they want when they want it.

Here are a few online resources you can tap into to gather some free data on your market/industry:

Over 100 industry pages are available. These pages display a ‘snapshot’ of national data obtained from different BLS surveys and programs. The data shown are based on the North American Industry Classification System (NAICS) super sector, sector, and industry level.

BizStats is the home of free, accurate business statistics – well organized and easy to access.

You have to pay to get the information from Hoovers, but they are one of the best on the web.

Advertisements

2 Responses

  1. […] it as a way of doing business. Simply stated, if weather is bad certain businesses suffer. Click here to read my blog post on fishing. It would make sense to avoid direct mail in December to market […]

  2. […] it as a way of doing business. Simply stated, if weather is bad certain businesses suffer. Click here to read my blog post on fishing. It would make sense to avoid direct mail in December to market […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: